Not only is he the frontman of US pop-rock band Maroon 5, a coach on reality TV singing competition The Voice and a model, Adam Levine now has his own fragrance line as well. This is despite his post on Twitter back in 2011, which said: "I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward."
Oh, but Levine doesn't think he's like the rest of his showbiz peers. He told Women's Wear Daily: "I didn't want it to be another bulls*** celebrity fragrance that I was hocking, that I didn't believe in.
"On paper, I'm not a fan of the (genre), but I got excited having conversations with (company) ID Perfumes."
The 33-year-old's eponymous perfume line is available for both men and women, and will launch this month at Macy's in the US.
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